For over two decades, I’ve developed brand voices, campaigns, and content across industries—from travel and lifestyle to sustainability and retail. More recently, I focused my skills on transforming one business, Oak Hill Dry Cleaners, into an award-winning, industry-recognized brand. Below is a selection of work that shows how I bring ideas to life across channels and formats.

1. Award-Winning Brand Transformation
Role: Creative Director & Copywriter
What I did: Rebranded Oak Hill Dry Cleaners with a distinct, eco-forward voice, consistent messaging, and integrated campaigns.
Result: Multiple Best of the 207 awards; featured in Scarborough Living and National Clothesline.

2. Community Activation: Winter Warmth Drive
Role: Concept & Campaign Lead
What I did: Created a seasonal donation drive campaign with in-store signage, social content, and press outreach.
Result: Record community participation, increased media coverage, and repeat annual engagement.

3. Digital Launch: Free Home Delivery Service
Role: Copywriter & Campaign Designer
What I did: Developed cross-platform launch campaign including website updates, email, and social ads.
Result: Rapid uptake of service and increased customer retention.

4. Earned Media PR
Role: Media Relations & Copywriter
What I did: Pitched and produced feature content for Scarborough Living and National Clothesline.
Result: Strengthened brand recognition locally and in the national trade community.

5. Multi-Industry Freelance Highlights (optional for variety)
Role: Writer & Editor
What I did: Ghostwrote thought leadership for healthcare and lifestyle brands, produced SEO web content for travel and sustainability clients.
Result: Expanded reach and improved engagement for multiple clients.