Mission-Driven Storytelling: Portfolio for AHA

Samples for AHA

Because this role deserves more than a generic portfolio, I’ve pulled together a collection that shows the kind of work most relevant to the American Heart Association. These pieces reflect what I love doing — turning complex ideas into clear, engaging stories — and what I’ve learned to do well: building omnichannel campaigns, shaping brand voices, and creating content that inspires people to act.

Brand Transformation (Oak Hill Dry Cleaners)
Role: Creative Director & Copywriter
What I did: Reimagined the brand with an eco-forward voice and integrated marketing approach across in-store, digital, and PR platforms.
Result: Transformed Oak Hill into a celebrated community brand, earning multiple Best of the 207 awards and features in local and trade media.

Community Activation: Winter Warmth Drive
Role: Concept & Campaign Lead
What I did: Designed and launched a seasonal campaign that included in-store signage, social media storytelling, and press outreach to support local families.
Result: Sparked record participation, increased customer engagement, and established an ongoing, beloved community initiative.

How a dry cleaner became a community hub: the Winter Warmth Drive for Maine Needs

Digital Service Launch: Home Delivery Campaign
Role: Copywriter & Campaign Designer
What I did: Crafted messaging and creative for a cross-platform rollout of a new home delivery service — from web copy to email and social.
Result: Rapid adoption by customers and elevated service retention metrics.

Earned Media Feature Writing
Role: Media Relations & Copywriter
What I did: Pitched and developed editorial features for Scarborough Living and National Clothesline that elevated brand storytelling through cultural and community lenses.
Result: Enhanced regional and industry visibility through compelling published content.

Where Maine’s coast meets art history: Winslow Homer’s enduring impact.

Pedals, people, and purpose: how tricycles opened pathways for all

Multi-Industry Editorial & SEO Copy
Role: Writer & Editor
What I did: Ghostwrote thought leadership for healthcare and lifestyle brands and produced SEO-optimized web content for sectors like travel and sustainability.
Result: Delivered improved reach and engagement across diverse audiences and industries.