The samples below were created to demonstrate how I approach copywriting for a specialized, passionate audience like PCGS collectors. Each piece blends subject expertise with persuasive, brand-aligned language — whether it’s a short-form marketing email designed to drive grading submissions or a long-form feature article built to educate and engage. I focused on voice, tone, and messaging that speak fluently to both seasoned numismatists and newer hobbyists, while aligning with PCGS’s brand authority. Each sample includes a brief outline of the keyword strategy and intended outcomes, showing not just the writing itself but the thinking behind it.
Keyword Strategy:
Conversion-focused copywriting, email marketing, direct response, engaging subject lines, call-to-action optimization, brand storytelling, collectibles industry knowledge, numismatics writing, audience segmentation.
Intended Outcomes:
Increase click-through rate to the “Start a submission” page.
Reinforce PCGS as the trusted leader in authentication and grading.
Appeal to both high-value collectors and new hobbyists with accessible but authoritative tone.
Header: Because “loose in a drawer” isn’t a long-term storage plan.
Body:
Every coin has a story — from the moment it left the mint to the day it landed in your collection. At PCGS, we make sure that story is authenticated, graded, and protected so it can outlast pocket lint, plastic flips, and the occasional coffee spill.
Whether you’re holding a century-old rarity or the sleeper coin your grandkid will thank you for in 2063, our experts verify condition, certify authenticity, and lock it away in tamper-evident security for the ages. Think of it as sending your coins to finishing school… only they come back with a market-ready pedigree.
CTA button: [Grade My Coins]
Footer:
PCGS — Trusted by collectors worldwide since 1986.
[Learn more]
Keyword Strategy:
Long-form content, feature article writing, brand storytelling, voice and tone adaptation, SEO-friendly copy, cultural and historical storytelling, numismatics expertise, authenticity and grading processes, preservation and storage methods.
Intended Outcomes:
Drive organic search traffic by creating shareable, evergreen content.
Increase time-on-page and reader engagement with a conversational narrative.
Educate collectors on the benefits of grading and proper storage without overtly “selling.”
Intro:
Coins can’t talk — but if they could, they’d have some things to say. Some would whisper secrets from history. Others might complain about spending the last few decades rattling around in a jar with paper clips and old receipts. At PCGS, we hear those unspoken stories every day. Here’s what your coins might tell you, if only you’d listen.
1. “I’m older than your great-grandfather — treat me like it.”
That 1916 Mercury dime you scored at a flea market? It’s survived world wars, the Great Depression, and more pockets than you can count. Maybe it’s time to upgrade it from a sandwich bag to professional grading and encapsulation. Think of it as a well-earned retirement plan.
2. “Don’t believe everything you read on the internet.”
Yes, there are online guides and forum debates about my mintmark, my strike, and whether I’m “uncirculated” or “lightly loved.” But authentication matters. Without it, I’m just another shiny thing — and my true value stays hidden.
3. “I’m worth more than face value — but only if you can prove it.”
Sure, I might say ONE DOLLAR on my reverse, but you and I both know I’m worth a little (or a lot) more. Grading turns that quiet suspicion into documented truth — the kind buyers, sellers, and auction houses trust.
4. “I don’t mind being handled — as long as it’s with gloves.”
Fingerprints may be unique, but they don’t improve a coin’s appearance. Neither do coffee drips, kitchen grease, or whatever’s lurking on your desk. Safe handling and proper storage keep me looking my best.
5. “If I look good now, just wait until I’m preserved forever.”
Encapsulation isn’t just about protection — it’s about legacy. Once I’m sealed in a PCGS holder, my story is secured for future generations. No mystery, no question marks — just beauty, authenticity, and a little bragging rights for my owner.
Closing:
Your coins have a lot to say, even if they’re not exactly chatty. Listening means protecting them, preserving them, and letting them shine for the next chapter of their story. At PCGS, we’re fluent in coin — and we’re here to make sure yours get the recognition they deserve.
CTA: [Start Grading]