Selected samples for SmithGifford from a passionate, talented, creative, blatantly curious, and ambitious copywriter.

Brand storytelling, thought leadership, and integrated marketing across digital and print.

Every trend has a half-life. My work is about finding what lasts and writing for that point where culture, clarity, and creativity intersect. Since 2003, I’ve built Words and Ideas into a platform for shaping brand voices, ghostwriting for thought leaders, and crafting campaigns that resonate because they start with people—and scale with strategy.

Brand Voice & Transformation: Oak Hill Dry Cleaners

Role: Creative Content Lead
Repositioned a heritage brand as a sustainability leader with a consistent voice across web, email, and print. Delivered an integrated content strategy that turned a declining business into a three-time Best of 207 winner.

 

Rebrand and rescue of failing eco-friendly business - Now three time Best of 207 Winner

 

Integrated Campaign: Winter Warmth Drive

Role: Concept & Campaign Lead

Built a community-focused campaign uniting in-store messaging, social content, and earned media. Outcome: record donations, repeat engagement year over year, and visibility across local press.

 

How a dry cleaner became a community hub: the Winter Warmth Drive for Maine Needs

 

Digital Launch: Free Home Delivery Service

Role: Campaign Messaging Lead

Created an integrated launch plan for a new home-delivery service, delivering messaging across landing pages, email, and social. Campaign drove adoption and positioned the brand as customer-first and innovation-led. Limited budgeting led to creative TV commercial production/distribution via HULU services.

 
 

Thought Leadership & Earned Media

Role: Writer & PR Strategist

Developed sustainability-driven narratives that secured placements in Scarborough Living. Built credibility across industry and community through strategic storytelling.

Where Maine’s coast meets art history: Winslow Homer’s enduring impact.

Why No Main Street for Scarborough?

Pedals, people, and purpose: how tricycles opened pathways for all

SaaS, Lifestyle & Ghostwriting

Role: Freelance Writer & Editor

Produced SEO-optimized content, thought leadership, and campaign copy for SaaS, travel, and lifestyle clients. Ghostwrote foundational web content for Dr. Sandra Lee (Dr. Pimple Popper), reaching millions and shaping her early digital brand presence.

Digital Marketing and Content Lead - Launch of Kemet Spiritual Journeys

Fighting Fast Fashion

 

Health and Wellness Industry

 

Lifestyle

 

Health and Wellness

 
 

What I Bring

  • Integrated campaigns that connect strategy to execution.

  • Voice development that adapts across industries and platforms.

  • AI-enhanced workflows for research and optimization without losing originality.

  • Speed, polish, and collaborative energy in fast-paced environments.