The copy below comes directly from real-world campaigns I created and refined for an eco-friendly dry cleaning business during a critical turnaround period. Every line was written with conversions in mind — tested, tracked, and adjusted to see what resonated most with customers. By blending direct, playful, and curiosity-driven approaches, I reached different audience segments, increased engagement, and lifted conversions — including a 27% boost in Google Ads performance in Q1 2025 from small but strategic copy changes.
Direct:
Clothes Cleaned to Last Longer — Without Harming the Planet
Dry Cleaning That’s Better for Your Wardrobe and Your World
Playful:
Stains Happen. Waste Doesn’t Have To.
Your Clothes Deserve More Than a Spin and a Prayer
Curiosity-Driven:
What Happens When Your Shirt Outlives Fast Fashion?
The Cleaning Method Fashion Designers Don’t Want You to Know About
Original Feature (Technical):
"Uses Miele Professional Wet Cleaning machines and Kreussler eco-friendly detergents."
Benefit-Driven Rewrite:
Direct: Gently cleans even your most delicate garments without harsh chemicals.
Playful: Safe for silk, wool, and your conscience.
Curiosity-Driven: The European cleaning method that skips toxins and keeps clothes looking new.
Original Feature (Technical):
"Processes are designed to reduce water and energy usage by up to 40%."
Benefit-Driven Rewrite:
Direct: Save resources every time you clean your clothes.
Playful: Clean clothes, cleaner planet.
Curiosity-Driven: How your laundry day can cut your carbon footprint.
Playful headlines often win in social ads where eco-curiosity is high but intent is low.
Direct copy performs best in high-intent search and on landing pages where trust is critical.
Curiosity-driven copy boosts opens and clicks in email campaigns, moving readers deeper into the funnel.
Three curated samples aligned with a copywriter role, showcasing health and wellness editorial, persuasive brand campaigns, and integrated brand strategy. Each example demonstrates my ability to develop brand voice, craft persuasive messaging, and deliver measurable results.
No Plow, No Pesticides, No Problem — Scarborough Living Magazine
A Feature Highlighting Sustainable Farming Practices And Their Community Health Benefits. Blends Informative Reporting With An Engaging, Accessible Voice.
🔗 Read The Article
DO Worry About It…Let Oak Hill Dry Cleaner Help You Fight Fast Fashion
Mission-Driven Content Promoting Sustainable Garment Care While Building Brand Loyalty. Combines Education, Persuasion, And Actionable Calls-To-Action.
🔗 View The Campaign
Oak Hill Dry Cleaners
Comprehensive Rebranding And Marketing Initiative That Earned Three Consecutive Best In State Awards, Secured Top Google Rankings, And Received National Media Coverage. Includes Website Content, SEO Optimization, And Integrated Campaign Development.
🔗 See The Brand Work