Selected Work: Strategic Content & Campaigns
Thought leadership, brand storytelling, and integrated communications

Samples for G-P

Here’s a curated selection of my content and campaign work—spanning thought leadership, digital launches, and community activations. Each project demonstrates how I shape brand voice, align with diverse stakeholders, and deliver polished narratives that engage audiences across the entire customer journey.

Brand Voice & Transformation: Oak Hill Dry Cleaners

Role: Creative Content Lead
I repositioned an eco-friendly business with a consistent, modern voice across web, email, print, and PR. By building an integrated communications strategy, I helped transform a struggling company into a three-time “Best of 207” award winner.

 
 

Integrated Campaign: Winter Warmth Drive

Role: Concept & Campaign Lead
I developed a community-driven campaign that combined in-store messaging, social media, and earned PR. The result: record donations, repeat engagement year after year, and strong visibility across local media outlets.

 

How a dry cleaner became a community hub: the Winter Warmth Drive for Maine Needs

 

Digital Launch: Free Home Delivery Service
Role: Campaign Messaging Lead
To introduce a new home delivery service, I created integrated content across landing pages, email marketing, and social channels. The campaign successfully drove adoption and showcased the brand’s innovative, customer-first positioning.

 
 

Thought Leadership via Earned Media

Role: Writer & PR Strategist
I secured coverage in National Clothesline and Scarborough Living by developing storylines that highlighted the company’s sustainability and community impact. These pieces established credibility and trust in both industry and local markets.

Where Maine’s coast meets art history: Winslow Homer’s enduring impact.

Why No Main Street for Scarborough?

Pedals, people, and purpose: how tricycles opened pathways for all

SaaS, Lifestyle & Thought Leadership Work

Role: Freelance Writer & Editor
Beyond local campaigns, I’ve written long-form thought leadership, SEO-optimized blogs, and digital campaigns for SaaS, travel, and lifestyle clients. I also ghostwrote foundational site content for Dr. Sandra Lee (Dr. Pimple Popper), reaching millions of readers and establishing her early digital presence.

Digital Marketing and Content Lead - Launch of Kemet Spiritual Journeys

Fighting Fast Fashion

Rebrand and rescue of failing eco-friendly business - Now three time Best of 207 Winner

 

Health and Wellness Industry

 

Lifestyle

 

Health and Wellness

 
 

What I’d bring to G-P

  • Integrated campaign execution: proven ability to align content across web, email, events, and PR.

  • Thought leadership: experience ghostwriting for executives and high-profile personalities.

  • Global perspective: skill in translating complex ideas into clear, accessible narratives.

  • Speed + polish: thrive in fast-paced, multi-stakeholder environments while delivering high-quality work.

Call to action

Want to see more? I can share additional targeted samples of thought leadership, SEO content, webinar promotion, and long-form campaigns.