Web Content Writing & Editing — Curated Samples for OutSystems

Samples for OutSystems

These samples showcase my experience writing and editing for the web: websites, SEO-driven blogs, and landing pages that balance clarity, performance, and brand voice. Several drafts were refined using generative AI to ensure tone consistency and keyword alignment.

1. Kemet Spiritual Journeys Website

  • Role: Digital Marketing & Content Lead

  • Objective: Launch a new website to establish brand presence and drive conversions.

  • Approach: Wrote all web copy, including home, about, and service pages. Designed content architecture around search-friendly keywords. Drafts were refined with AI to optimize tone and SEO without losing editorial quality.

  • Outcome: Increased client inquiries by 60% in the first year.

Digital Marketing and Content Lead - Launch of Kemet Spiritual Journeys

2. Digital Launch: Free Home Delivery Service (Oak Hill Dry Cleaners)

  • Role: Director of Marketing & PR

  • Objective: Promote a new home delivery service through website updates, landing pages, and campaign content.

  • Approach: Created concise, user-first landing page copy with supporting email and social. Ensured SEO elements (headings, meta, CTAs) aligned with search intent.

  • Outcome: Expanded customer base during pandemic recovery, improving acquisition and retention.

3. Freelance SEO Web Content Highlights

  • Role: Writer & Editor

  • Objective: Create search-optimized web content for clients across travel, education, and lifestyle sectors.

  • Approach: Researched keywords, structured content for digital readability (H2s, meta descriptions, scannable paragraphs). Balanced persuasive tone with SEO best practices.

  • Outcome: Consistently ranked in top 3 Google results, improving visibility and lead generation.

Fighting Fast Fashion

Rebrand and rescue of failing eco-friendly business - Now three time Best of 207 Winner

 

Health and Wellness Industry

 

Lifestyle

 

Health and Wellness

 
 

4. Award-Winning Brand Transformation (Oak Hill Dry Cleaners)

  • Role: Director of Marketing & PR

  • Objective: Rebuild messaging and online presence for an established local business.

  • Approach: Updated website content and local search presence to reflect eco-certification and new brand voice. Simplified technical messaging into approachable, consumer-friendly language.

  • Outcome: Earned three consecutive Best of 207 awards and national press coverage.